Internet Marketing

Basic Internet Marketing Course — 3 months of intense, hands-on training to understand the basics of marketing, learn the necessary tools and gain useful skills for the job of an Internet marketer.

Internet marketing is the promotion of a company and its products or services through online marketing tools. It helps to attract potential customers, increase traffic and improve sales.

On the Internet marketing course students will learn to identify target audience, create customer personas, analyze competitors, select tools in accordance with business goals, analyze the results of marketing campaigns and build a comprehensive Internet marketing. They will also learn basic skills in PPC, SEO, SMM and email marketing.

Course Program

Introduction to marketing strategy

• Internet marketing tools.
• Internet marketing goals.
  Brand and product
• Brand components.
• The concept of product in today’s broader sense.
  Customer Journey & marketing funnel
• Concepts of customer journey, touchpoint.
• The concept of marketing funnel.
• Internet marketing channels.
  Basic web analytics
• Basic web analytics metrics.
• Indicators for analyzing the effectiveness of online marketing.
• Interesting stories instead of tedious reports.
  Competitive analysis
• Types of competitors.
• Competitive analysis for online marketing needs.
  User Personas
• Components of customer personas – who they are, their goals and obstacles/challenges.
• Questionnaire basics for creating customer personas.
  Google Ads Basics
• Types of campaigns.
• How the auction works.
• Structure of Google Ads basics.
• Basics of targeting.
• The concept of brand safety.
  SEO Basics
• Technical aspect of search engines.
• Factors of search engine ranking.
• Types of SEO.
• Analyzing the position of the site.
  SMM Basics
• Specifics of different social networks and what audience they are aimed at.
• Types of promotion in social networks.
• SMM metrics.
• Media plan for a social media campaign.
  Email Marketing Basics
• Types of emails and their anatomy.
• The concept of targeting and examples of criteria for audience segmentation.
• Possibilities of email marketing in customer journey (automatic emails based on customer’s life cycle).
• Email brief and analyzing results of email campaigns.
  Overview of Agile Frameworks
• Agile frameworks, their types and ceremonies.