This is a topic I feel compelled to write about because choosing the right (or at least viable) niche can be the difference between success and failure for you.
There are so many different points of view on this subject, and of course, everyone has their own opinion on how you should choose a niche.
Well…so do I.
Probably the most important thing I can share with you in this entire post is this:
Stop going after the lawyers, dentists, plumbers and surgeons/doctors, of the world just because you see or hear about everyone else doing it.
These niches are extremely saturated, and we can do BETTER.
This was a hard concept for me to get through my head because I just couldn’t get out of my way. I said to myself “self, these are the industries making the most money so of course, they’d be good niches to go after.”
The only reason that I encourage someone to go after these niches is if they have experience with the industry, connections or even more so if they are/were in the industry either now or in the past.
Here’s the deal:
These niches aren’t wrong to go after. If you dominate in any of the niches above you will make REALLY good money.
What about getting a little granular though? Instead of targeting the broad niche of “lawyer” or “attorney” why not target something much more specific like “dog bite attorney” or “motorcycle accident attorney”.
Aside from the fact that these niches are going to have MUCH LESS competition, they are also MUCH more targeted and someone searching for these terms are much more likely to convert for you.
We can do the same thing for surgeons.
Instead of going after the general “surgeon” niche you can pick one specific high-ticket procedure and target that specifically.
Note: Of course you are going to need to include city modifiers because you’re not going to outrank authority sites (nor would you need to) for these kind of terms.
So instead of “Dallas surgeon”…
We would target something like “Dallas rhinoplasty”.
Need help choosing a niche? Check out my huge list of niches below.
[Click Here to Download My List of Over 2,000 Niches]
My whole point here is that there are obscure niches that you have probably never even heard of where people are crushing it.
You can too.
The second part of the equation is…
Is there money to be made in the niche?
There are many resources on the web where you can check out the lifetime-value of a customer or average cost per job in different industries.
To make this simple though just head over to Google and search:
“What is the average cost of X” or “How much does a handyman charge.”
Break out a spreadsheet and compile all the data you find on the different niches you are interested in, trust me this will help later.
You want to make sure that whatever niche you are going after or thinking of going after that there is an upward trend in searches.
Meaning the demand is going up, not down.
You can check this out very quickly by heading on over to Google Trends and typing in your keywords.
Can I See Myself Working with [InsertNiche] Professionals?
This is absolutely. Positively. Huge.
It’s also something that most people overlook.
Remember that you are going to want to position yourself as the authority in whatever niche you choose and that means you are going to be in it for the long haul.
Personally, I refuse to work with dentists and tow-truck drivers.
That’s just me though.
I made the same exact mistakes like everyone else when I first got into pay per lead and SEO, and I went after all the same niches that I told you to avoid above.
That’s how I learned =).
Maybe your 9-5 was a niche that you know inside & out?
You can use all that knowledge to your advantage and quickly become the expert in your field.
Anyway, I hope that my experience helps you in choosing a niche and that you can avoid some of the pitfalls and mistakes that I made.