High-quality professional SEO is not just building up the link mass or creating useful content. Website promotion requires working on it in a complex.

First of all, determine the purpose of SEO-optimization and how its effectiveness will be measured. For example, SEO-promotion can have the following goals:

• the output of the site in the top of certain search queries;
• increase resource traffic;
• increase in conversion;
• improving the position of the site in the search relative to competitors’ projects and so on.

Also going to engage in SEO-promotion of the site should determine those categories and web pages that are the most relevant and important. Thanks to their priority promotion of the site will begin to bring profit faster. Make a plan of action with a list of all the necessary work and indicating their priority:

• the order of optimization of the pages of the site;
• order of adding content to the site;
• resources where you can place links to your project, etc.

What is the purpose of SEO site promotion

SEO-promotion is aimed at improving the position of the site in the SERP for selected search queries, the purpose of which is to increase traffic, increase the popularity of the project, increase the number of sales and leads.

Without SEO-optimization your project will get lost among hundreds and thousands of other projects of the same subject, present in the network and users will never be able to find it with the help of search engines. The higher the position of the site, the more visitors you will receive. Part of the traffic will take contextual advertising, but most users choose sites from the top of the organic output. Therefore, it is very important to regularly work on improving the position of the site and do not stop when reaching the top, as otherwise you can be forced out by competitors.

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Personalize your content. You should have your own style, developed with the specifics of the target audience and the platform on which you are promoting. Personalization and customization of content is a complex process, especially at the beginning of brand promotion. But you can’t do without it.

Use automation tools. Don’t try to set up and run all kinds of ads and promotional materials manually – you’ll waste your time. There are many tools (including free ones) that can be used to set up and run ads faster and more efficiently.

Optimize your website. Online resources are still important venues for promotion and sales. Make sure that your site works quickly and without errors, that it is free of technical defects, and that the interface is clear and user-friendly. And do not forget about SEO-promotion. The first places in the search engine can provide you with a steady stream of traffic without large investments.

Engage video content. People perceive about 70-80% of information with their eyes. Take this into account when creating sales or informative content. A high-quality video can have a much better effect than a large long-form video or, for example, a podcast. You and I live in the age of video content, and we need to adapt to it.

Remember remarketing. Working with existing customers can significantly increase sales. And in some businesses, it is remarketing that becomes the main source of profit.

Remember that the main goal of Internet marketing is to increase sales. Accordingly, you need to choose those tools and methods that can raise sales in your case. Because for two different businesses, even working in the same niche, the effectiveness of the same tools can be quite different for many reasons.

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If we consider the term in more detail, it is a large set of actions and activities to increase the company’s profit, expand the market, popularize the brand, attract customers and clients to the business with the help of the Web and Internet technologies.

Internet marketing is a really effective tool for promoting goods and services. But what are its real advantages for business? Let’s take a look! These include:

Relatively affordable cost. If you compare marketing on the Web, for example, with advertising on television, the difference in price will be obvious. On the Internet is quite possible to start promotion with a budget of 5-10 dollars. On TV with such amounts to do just nothing.

Interactivity of advertising. Banners, clickable links, interactive buttons, online tests – all this and much more can be used in an advertising campaign to make it productive, to engage the audience more strongly and to draw attention to the product more effectively.

Convenience and quality of contact with the audience. Advertising on the Web is often based on the user’s interests. He sees relevant ads that can potentially attract him. Accordingly, negative reactions occur much less frequently. A person is more willing to interact with advertising materials and is interested in the offer.

Greater coverage of the active audience. The most active Internet users are millennials and zoomers. That is a solvent audience, for whom shopping on the Web has become as commonplace as going to the store for bread.

Highly accurate targeting. Advertiser can easily customize the display of advertising only for the audience that is really interested in the proposed product. This means that he pays only for targeted displays, segmenting users by geographic, social, demographic and other parameters.

Marketing on the Internet helps to increase traffic and conversions, attract attention to a product or service, increase brand loyalty and company recognition, create a community around the brand or its product, and ensure a steady increase in sales and profits. And most importantly, it is applicable to virtually all modern business areas.

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